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What is e-marketing?
E-marketing is also known as Internet marketing, online marketing or Web marketing. It covers all marketing measures which can be implemented using the Internet.
The Internet has developed at a rapid pace in the last few years. Today it is important to develop websites which are both customer- and search engine-friendly. This is the only way you can use the medium of the Internet efficiently and in a targeted way. What does this mean specifically? Through success-oriented online marketing, you are strengthening your customer contacts, developing new customer relationships, reinforcing your market position and sharpening your competitive edge. Here, social media are becoming more and more important. We would be delighted to advise you in this area too and will help you work out the right strategy for your company.
We have built up a wealth of experience in the following areas:
- Search engine optimisation
- E-mail marketing
- Landing pages
- Banner advertising
- Interactive flash applications
- Social media marketing
The major advantage of e-marketing is that you yourself can control the success of the advertising campaign. Extensive analysis tools, which we provide you with, make it really easy for you to monitor your e-marketing measures – in real-time, reliably and cost-effectively. You obtain information pertaining to how your customers are behaving and you can evaluate this data for specific purposes, allowing you to strengthen your competitive position.